A structured national framework that evaluates, recognises and benchmarks excellence in Indian design — across products, services, packaging and digital platforms.
— Recognising Excellence in Indian Design & Innovation.
The CII India Design Tag and Rating is a structured national initiative aimed at evaluating, recognizing, and benchmarking excellence in Indian design across industries.
The system assesses products, services, packaging, digital platforms, and other design solutions through an evidence-based framework covering usability, functionality, engineering quality, innovation, sustainability, user experience, and market relevance. Through category-specific evaluation and expert jury assessment, the initiative seeks to promote design-led innovation, strengthen product quality, and enhance the global competitiveness of Indian industries.
India's design story deserves a credible, evidence-based standard — one that recognises craft, intent and outcome across every industry, from packaging to platforms.
To establish India as a globally recognized hub for design excellence by creating a credible and structured framework that promotes design-led innovation, quality, and competitiveness across industries.
To recognize, evaluate, and promote high-quality Indian design through a transparent and evidence-based framework that encourages innovation, usability, sustainability, and global competitiveness across industries.
Entries are evaluated within their discipline by domain juries — each judged on craft, intent and outcome.
Each submission passes through a defined sequence — submission, expert jury review, and public announcement.
All fees are exclusive of applicable GST. Each entry is evaluated independently across all stages.
| No. of Entries | MSME | Large Industries |
|---|---|---|
| One entry | ₹ 50,000+ GST | ₹ 85,000+ GST |
| Two entries | ₹ 70,000+ GST | ₹ 1,35,000+ GST |
| Three entries Best Value | ₹ 85,000+ GST | ₹ 1,75,000+ GST |
| More than three entries | ₹ 30,000/entry+ GST | ₹ 60,000/entry+ GST |
More than a certificate — a credible mark of recognition, structured feedback and a national platform for visibility.
